This means they can buy stock in larger quantities from suppliers, at better prices, and reflect this in their offer to customers. Alternatively, overseas sellers may have entered the market, who are able to offer your product at a much more lower price, because their costs are minimal. This leaves you in a difficult position, because if you compete on price with such sellers it could completely erode your margin and drive you out of business. You also need to watch out for your wholesaler, or the manufacturer of the products that you sell, entering the market themselves.
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Their costs are far lower than yours and, as such, they have a far bigger margin to play with, meaning that once again you could be priced out of the market. In this scenario, all you can do is differentiate the products that you sell in another way. If your new competition is from overseas sellers, then offering quicker shipping could be an option.
If you are a larger seller with more buying power, increasing your visibility through Promoted Listings and running sales could be a way to claw back a share of the market. So, when eBay itself has a slow month, or has a problem with its own search ranking, your sales are going to suffer. As a result, many well-known websites no longer ranked highly in search results. They were more reliant on their own marketing efforts to generate traffic, and if they were multi-channel sellers, on their income from other marketplaces.
If eBay takes a hit on a group of search terms that are important for your products, sales could suffer significantly. Unfortunately, there is very little that sellers can do in this scenario. These tests can last anywhere from a few days to over a week, depending on the stage of the testing process.
Recent examples include hiding seller feedback and Top Rated Seller icons, because eBay thought that they might be too distracting for buyers. Another example, according to EcommerceBytes , was when eBay tested making the Immediate Payment Required feature compulsory on listings that met certain criteria.
Or, they might be less distracted and buy more. Logically, you might think that eBay would give each sale to the best seller for that particular product, to ensure buyers have a good experience and purchase items on eBay again in the future. Why would eBay do this? Well, there are several possible reasons.
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The first is that eBay wants to make sure that there is healthy competition. If one seller is getting all the sales, they essentially control the market and can start to increase their prices. Another possibility is that the algorithm tests new entrants to the market, to see how well their listing converts and whether their offering is appealing to buyers. Google sometimes does a similar test when websites publish new material. They trial it at different search positions to see how much traffic it receives and, in turn, discover its relevance for certain keywords.
By sharing it out, they should always have at least one reputable seller offering each product. Algorithms govern so much of the internet now, and from time-to-time they get changed.
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What would this look like on eBay? A simple example would be if the algorithm used to favor having the lowest price over everything else, but an updated version gives shipping and seller feedback more weighting. All you can do is experiment with changes to your listings to try and fall back into favor with the search engine. Only when someone clicks on the ad and buys your product do you pay eBay the fee, in addition to the usual listing and final value fees.
There are several factors that might explain why your competitors are advertising ahead of you.
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If you are advertising, but they are still ahead of you, this could be because they are offering a larger percentage of the sale price than you are. Equally, it could be that their listing was doing better than yours before they started advertising, as historic listing performance plays a part in which listings are promoted. In this case, one strategy is to drop your price to boost organic sales, and put yourself in a more favorable position when you switch on Promoted Listings.
Or, increase your Promoted Listings bid by a few percent and increase sales that way, trialing a lower bid every week to see if you can bring that percentage back down and still have your listing promoted. When buyers are looking for products on eBay and anywhere else, for that matter a popular technique is to take the top few results, open them in separate tabs, and compare them to each other. Now, though, a competitor has made some changes to their listing, improved their conversion rate, and now buyers are choosing their product over yours.
Increase eBay Sales
Conversion rate is also a factor in search ranking, so improving it is something of a double whammy! Maybe your competitor used to have a couple of poor quality images that had been supplied by the manufacturer. Now, their listing has several professional-looking, high definition images, that show off different angles, key features, and the dimensions of the product. This can give the buyer more confidence that they are buying the right product. Instead of just covering the standard things, like the size and condition of the item, your competitor has added a paragraph giving a nice narrative about the product.
Perhaps you used to have the most generous returns policy, but one of your competitors got wise and changed their policy to match or exceed yours. Look to improve other aspects of your listing. A classic scenario is when it experiences outages, where neither buyers nor sellers can access some or even all of the site.
In one of the most recent outages , sellers were unable to list items from the new Seller Hub. In the world of marketplaces, where margins are notoriously thin, a few lost sales while eBay was down for half a day, can make a real impact. While outages are awful, at least sellers can either see that the marketplace is down, or find out from reports online, and prepare themselves for the hit.
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In some ways this is preferable to sporadic shopping cart bugs, which can happen without you even noticing. If the problem persists they are likely to get frustrated and try elsewhere. The longer this occurs, the larger the effect on your conversion rate. Only eBay can fix bugs on their site.
You may think that the impact of bad buyers is easy to see — lost revenue, bad feedback and a nasty headache! But the unseen impact they have on your metrics and, as a result, your search ranking, can be harder to gauge. It is widely thought that your key performance metrics are also taken into account by the search ranking algorithm, although to what extent remains a mystery. One indirect way to minimize their impact is to try and get as much good feedback as possible, to water down the effect of negative seller feedback and order defects. Sometimes, the reason that your sales are down is much more complex than one single cause.
However, if it's a one-off listing, then the quick listing tool - opens in new window or tab might be more appropriate. Tip If you're using the quick listing tool, ensure you have enabled more options to view your additional listing options. Simply select Change listing preferences at the top of the page, check the Enable more options box and hit Save.
forum.dinerocoin.org/18503-travestis-en-manresa.php You can then select More options to enter your quantity. You can change how many items are available on your listing at any time. Simply find the listing in My eBay - opens in new window or tab or Seller Hub - opens in new window or tab and either select Edit , then update the quantity, or hover over the quantity you want to update and click on the pencil.
Tip Set up the out-of-stock feature to hide your listing in case you temporarily run out of inventory. You'll always see exactly how many items are left on your listing, but it's up to you whether to let buyers see the exact number or just a range. If you've set your listing duration to Good 'Til Cancelled, the listing will show up to buyers until you've sold all your items. When that happens, the listing will end. However, if you regularly get more stock of that item, then you can use our out-of-stock option.
Your listing will then be hidden from search results, but as soon as you increase the quantity again, the listing will reappear in searches. Using the out-of-stock option on your Good 'Til Cancelled listings may help protect you from receiving a transaction defect for running out of stock. Since many bidders wait until the last minute to bid, a practice known as " sniping ," the price on a desirable item can double or even triple during the last few seconds of an auction. If a potential buyer makes you an offer via e-mail to end the auction early and sell the item to them outright, that's not a good idea either.
It's not only against eBay's rules to skirt around paying ending item fees, but you could also be cheating yourself out of a high ending price by selling to someone making a low-ball offer. The small amount of space you're allotted for an eBay item title is valuable real estate from a selling perspective. Most searches on eBay are done on item titles rather than descriptions.
When you leave out specific keywords pertaining to the size, maker, color, or age of a piece in your item title, fewer potential bidders will find your wares. Consider replacing extraneous words such as "wow," "must-see," "huge," and "look" with pertinent detail words most bidders would use in a search. To do this, put yourself in the searcher's shoes.
Do you think a bidder will key in "signed lovely old sparkling choker" as a keyword phrase? Perhaps "vintage clear rhinestone necklace by Lisner" would be the foundation for a better title.